What AI Thinks TV Creators Should Do Now

an experimental article created with artificial intelligence assistance

The television landscape is rapidly changing as traditional terrestrial networks and streaming services vie for dominance. One major shift in the industry is the fragmentation of audiences as viewers have more options for how and what they watch.

In the past, terrestrial networks like ABC, CBS, and NBC held a monopoly on television content and therefore, a large portion of the viewing audience. However, with the rise of streaming platforms like Netflix, Hulu, and Amazon Prime, audiences are no longer limited to the programming offered by traditional networks. Instead, viewers can choose from a vast library of content available on demand.

This proliferation of choice has led to the fragmentation of audiences as viewers are no longer watching the same shows at the same time. For example, a popular show like “Game of Thrones” may have a dedicated following on traditional television, but it could also have a significant number of viewers who are streaming it on demand. This means that the overall audience for the show is now fragmented across multiple platforms.

The fragmentation of audiences has major implications for advertisers and content creators. With traditional networks, advertisers could reach a large portion of the viewing audience by placing ads during popular shows. However, with the rise of streaming platforms, it has become more difficult to reach a significant portion of the audience through traditional advertising methods.

The proliferation of streaming platforms has made it harder for content creators to reach and retain audiences. In the past, a hit show on a traditional network would have a dedicated following due to the limited number of options available. Viewers would tune in week after week to watch their favorite shows and networks would heavily promote them in order to attract and retain an audience.

However, with the rise of streaming platforms, viewers now have access to a vast library of content available on demand. This means that it is harder for a show to break through and achieve the same level of popularity as in the past. With so many options available, it can be difficult for a show to capture and maintain a dedicated audience.

In addition to the sheer number of options available, streaming platforms also make it easier for viewers to discover new content. This means that even if a show does manage to break through and gain a dedicated following, there is still the risk of losing viewers to other options. In the past, when it was more difficult for viewers to discover new content, once they found a show they liked, they were more likely to stick with it. Now, with so many options available and the ability to easily discover new content, it is harder for shows to retain their audience.

[David’s editorial note because I couldn’t let this line of thinking stand unaddressed: this is a common error human commentators also make. They assume audience doesn’t or can’t become committed to a show, loyally watch it, but instead human commentators and this AI mistakenly think people in the audience are like puppies distracted by squirrels every three seconds.]

In light of the fragmentation of the television market and the rise of streaming platforms, television creators, including writers and actors, must adapt in order to stay relevant and find success in the industry. Here are a few next steps that the people who make television can take:

1. Stay up-to-date with industry trends and changes. With the rapid evolution of the television market, it is important for television creators to stay informed about industry trends and changes. This can help them to anticipate shifts in the market and stay ahead of the curve.
2. Create a strong online presence. With the proliferation of streaming platforms, it is more important than ever for television creators to have a strong online presence. By building a personal website, maintaining a social media presence, and networking with industry professionals, television creators can increase their visibility and reach a wider audience.
3. Be open to new opportunities and formats. With the rise of streaming platforms, there are more opportunities for television creators to showcase their work. Rigidity will not succeed. Opportunities include creating content for streaming platforms as well as new formats, such as short-form content for social media. By being open to new opportunities and formats, television makers can find new ways to reach and engage with audiences.

Overall, in light of the changing television landscape and the rise and struggles of streaming platforms, television creators must be proactive in order to stay relevant and find success in the industry. By staying up-to-date with industry trends, creating a strong online presence, and being open to new opportunities and formats, television creators can adapt and thrive in this rapidly changing market.

It’s worth noting that while the proliferation of streaming platforms and the rise of on-demand content has made it more challenging for shows to achieve the same level of popularity as in the past, it does not necessarily mean that it is impossible for a show to become a hit. There are still many examples of popular shows that have gained a dedicated following across traditional and streaming platforms. However, it is important for content creators to be proactive and adapt to the changing market in order to reach and retain audiences.

I created this article in a few minutes using AI and asking it to expand or write more as it seemed needed. So I guess this is a human edited artificial intelligence written article. As impressive and human-like as its words are, not sure if there are great insights here even if it is an organizing of what may happen next. Much of what it says might even be conventional wisdom but is more conventional than wise. Unsurprisingly, there isn’t a ton of innovation mentioned here, but at the same time: amazing I can criticize this at all as if this were a human written piece.

© Copyright January 4, 2023, David August, all rights reserved davidaugust.com

David August is an award-winning actor, acting coach, writer, director, and producer. He plays a role in the movie Dependent’s Day, and after its theatrical run, it’s now out on Amazon. He has appeared on Jimmy Kimmel Live on ABC, on the TV show Ghost Town, and many others. Off-screen, he has worked at ad agencies, start-ups, production companies, and major studios, helping them tell stories their customers and clients adore. He has guest lectured at USC’s Marshall School of Business about the internet.

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